Senior strategy support
Clarity creates change.
AMA Impact Desk gives mission-driven organisations one funded session on a hard call, and a clearer way forward.
Working for animals, people and the planet.
AMA Impact Desk gives mission-driven organisations one funded session on a hard call, and a clearer way forward.
Working for animals, people and the planet.
A free strategy session focused on the intersection where most organisations get stuck: communication, marketing, campaigning, behaviour and the tools in between.
You come with a real problem: messaging that isn't landing, conflicting tools, a campaign that's stalled, internal alignment issues. Anything in the marketing and communications space.
Together we work out what's actually driving it, and what to do about it. No jargon, no fluff. Just honest, experienced thinking.
You leave clearer on the call and where to focus next. Organisations can book up to six sessions a year, based on availability.
A focused clarity call of around 90 minutes, plus a short high-level note to take away. Fast, cross-disciplinary problem-solving for the fragmented marketing and communications landscape, where tools, behaviour, channels and opinions overlap and create friction.
The kinds of things we hear all the time.
You've got good leaders doing great work. Nobody has time to step back and see the full picture across communication, marketing and tools.
Your board says one thing, your team says another, and without a clear framework it's hard to make decisions that stick.
Strategic thinking keeps getting squeezed out by the day-to-day. You know you need to step back. There's never a good time.
Communication, marketing, fundraising and programmes all overlap. Nobody's quite sure who owns what, so important things get missed.
We strengthen your team's own decision-making, we don't replace it.
Anna Downey brings a commercial eye to mission-driven work: sharp, practical thinking that can be hard to find inside the day-to-day.
Over twenty years working with close to a thousand leaders, she's learned to read complex decisions quickly, across marketing, behaviour and how teams make decisions.
Speak to Anna and you get a clear outside read on the decision you've been circling: what's really going on, what matters most, and where to focus.
Clarity in one conversation, not a long strategy cycle.
More about Anna →
These sessions are funded by supporters who want senior strategy reaching the organisations doing the work, so there's no cost to you and nothing to pay back. Tell us a little about your organisation and what you're working through. We read every application personally and reply within 1 to 2 working days.
We read every application personally and will be in touch within 1 to 2 working days to arrange your session. Sessions are fully funded, so there's no cost to you.
Open to mission-driven organisations working for animals, people and the planet. Offered in limited numbers each month.
AMA Impact Desk sessions are fully funded so they're free for the organisations that need them. If you share our belief that effective, high-impact organisations deserve access to sharp, experienced strategic support, we'd love to hear from you.
Your support helps us deliver hundreds of free clarity sessions each year to mission-driven organisations. It's an efficient model: one focused session can unblock a whole team, with no long engagement and no new hire to fund. Fund a session, and one more organisation moves forward.
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