AMA Impact Desk helps nonprofit and mission-driven organisations cut through complexity, make sharper decisions, and use practical commercial tools without losing their values.
A free strategy session focused on the intersection where most organisations get stuck: communication, marketing, campaigning, behaviour and the tools in between.
You come with a real problem: messaging that isn't landing, conflicting tools, a campaign that's stalled, internal alignment issues. Anything in the communication space.
Together we diagnose what's actually going on, cut through the noise, and identify the actions that matter most. No jargon, no fluff. Just honest, experienced thinking.
You leave with a clear, grounded roadmap you or your team can act on. Organisations can book up to six sessions a year, based on availability.
A focused clarity call of around 90 minutes, plus a clear roadmap to act on. Fast, experienced, cross-disciplinary problem-solving for the fragmented communication landscape, where tools, behaviour, channels and opinions overlap and create friction.
These are the kinds of things we hear all the time, and they're completely normal.
You've got good leaders doing great work. Nobody has time to step back and see the full picture across communication, marketing and tools.
You started this to further your mission, not to become a marketing expert. Engagement decisions still need making, and they can feel uncertain.
Platforms, channels, data, dashboards: things that should be simple have become complicated, and it's hard to know what's actually working.
Your board says one thing, your team says another, and without a clear framework it's hard to make decisions that stick.
Strategic thinking keeps getting squeezed out by the day-to-day. You know you need to step back. There's never a good time.
Communication, marketing, fundraising and product all overlap. Nobody's quite sure who owns what, so important things get missed.
None of this means something is wrong with your organisation. It means you're doing real work in a complex space.
Sometimes you just need a fresh pair of eyes and one focused conversation.We strengthen your team's own decision-making, we don't replace it.
AMA Impact Desk was founded by Anna Downey after a simple observation: most bottlenecks in mission-driven organisations sit at the intersection of communication, marketing, behaviour, product and organisational dynamics. Most roles specialise in one area. The real friction lives in the overlap.
Over 20 years, Anna has worked with close to 1,000 founders and teams across communication, marketing, behaviour, campaigning and product. That cross-disciplinary experience means she can see patterns quickly, simplify complexity, and help surface what's actually going on, often in a single conversation.
Organisations often need real-time clarity, not long strategy cycles. AMA Impact Desk provides exactly that: fast, grounded thinking that gets teams moving while the work continues.
More about Anna →AMA Impact Desk sessions are fully funded so they're free for the organisations that need them. If you share our belief that high-impact teams deserve access to sharp, experienced strategic support, we'd love to hear from you.
Your support helps us deliver hundreds of free clarity sessions each year to mission-driven organisations. It's an efficient model: one focused session can unblock a whole team, with no long engagement and no new hire to fund. Fund a session, and one more organisation moves forward.
Get in TouchTell us a little about your organisation and what you're working through. Sessions are fully funded, so there's no cost to you. We read every application personally and reply within 1 to 2 working days.
We read every application personally and will be in touch within 1 to 2 working days to arrange your session. Sessions are fully funded, so there's no cost to you.
Open to high-impact, mission-driven organisations working for animals, people and the planet. Fully funded, with no cost to you, and offered in limited numbers each month.